I started out as a family photographer. A few years into photographing families I worked with a coach and was introduced to senior photography. I fell in love with the niche and that was it, I was hooked!

Now, many years later the senior niche that didn’t exist in my area is now a “thing”.  I have consistent bookings with clients from across the country, earning premium rates, offering a boutique client experience that results in raving clients. They are my biggest source of marketing enabling me to run a business with less effort, more joy and a whole lot more freedom.

None of this would have been possible without building my brand and consistently being "on brand". Now, I'm working with creatives to help them identify what makes them unique and transform their business into a brand that makes it impossible for their dream clients to ignore..